Ressio Welcomes Mike Hook as VP of Revenue

This September, seasoned go-to-market leader Mike Hook joined Ressio’s management team as Vice President of Revenue.

The timing couldn’t be better. Since closing its Series A in January, Ressio has been building at full speed: investing in AI, shipping new features, and expanding the team that supports builders day to day. Mason, Ressio’s AI assistant, is the biggest piece of that work so far.

Now, Mike steps in to help carry that momentum forward. He brings 14 years of experience helping vertical software companies scale without losing sight of their customers.

“We’re growing faster than ever, and we want to do it the right way, by focusing on quality customers we’ll grow with, not selling for the sake of selling,” says Mitchell Kasselman, Ressio’s CEO. “Mike shares that mindset, and he’s committed to keeping Ressio true to its DNA.”

Experience scaling mission-critical software

Mike has spent his career in vertical-market B2B software, helping companies grow from early traction to market leadership by synchronizing sales, marketing, customer success, and partnerships.

Most of the companies Mike has worked for build what he calls “mission-critical software:” the systems of record a business actually runs on. At Line Leader, that meant software childcare providers used to manage enrollment, parent communication, and records. At Ressio, it means the budgets, schedules, selections, and client communication that keep a custom home project on track.

What draws Mike to this kind of software is who uses it.

"These aren't software people buying software because it’s a nice-to-have," he says. “They're buying software to help them run their business so they can focus on delivering a great product or service to their customers."

Why Ressio

Mike was drawn to Ressio for three reasons: the people, the product, and the market. The company’s leadership team is strongly united around a single goal: building the best possible product for builders. “Everybody is aligned on the vision and the mission,” he says. “The energy in the building is next to none.”

Customers also find real value in Ressio’s product. Builders run their budgets, schedules, and client communication through Ressio every day. “We have a product that customers really use,” he said.

And lastly, Mike is at home in markets like the one Ressio serves, where software sits at the center of how a business runs.

What ties it all together is how fast the company moves.

"The pace of innovation at Ressio has been second to none," he said. "The company can take real insight from the market and get it to the right people fast, whether that's product, sales, or the team helping customers get the most out of the platform."

What he's most excited about: Mason

For Mike, the biggest opportunity ahead is the continued growth of Mason, Ressio's AI assistant.

Whereas most construction software helps builders store and organize their data. Mason helps them act on it. It works conversationally and through automated workflows built around the use cases Ressio's customers have asked for most. The result is less time on admin and more capacity for the work that actually grows a building business.

"We're not changing the outputs builders rely on," Mike said. "We're changing how they get there. It's faster and more accurate, and it gives them the capacity to take on more jobs or get time back."

For Mike, giving builders hours back is about more than productivity. "I talked to a guy who works 50 hours a week. He's got three kids and a wife at home. If we can help him get from 50 hours to 35, what does that do for his life? Not just his business, but his life. That's why I've found this kind of work so rewarding."

Growing without losing focus

Mike’s goal is to help Ressio double its revenue by 2027. It’s an ambitious target, and he’s clear that it only works if the company stays close to the builders it serves.

To that end, Mike spent his first weeks sitting in on sales calls, implementation sessions, and business reviews to hear how builders talk about their work. In addition, he met face-to-face with 135+ customers at RessioCon last week in Washington, D.C.

"When a company gets bigger and more popular, more noise comes in from the outside," he said. "Our focus is on the builders we serve and on doing more of what we already do well for them."

Mike and the team are building Ressio around the way custom home builders actually work. See what that looks like for your business. Book a demo →